The Culture Of The Boston Bruins

By Joe Chrzanowski  |  Follow Me on Twitter @jchrz19
Like every other sport, hockey is a game that requires skill and certain physical abilities in order to be successful. Hockey is also a sport that involves a lot of intangibles. Anyone who follows the game, whether you have ever laced them up or not, knows how highly leadership and perseverance are valued. There are whispers about guys being dealt because they “weren’t good in the room.” We all know the story of the 2013 Finals when Patrice Bergeron played through a veritable laundry list of injuries that included torn rib cartilage, a broken rib, a separated shoulder, and a punctured lung. Just a few months ago, Zdeno Chara broke his jaw in multiple places in Game Four of the Finals…and didn’t miss a single game.
Both of those players are revered around the league for their toughness and leadership abilities. Players that join the team from other organizations speak to the culture of the room. As John Moore so succinctly put it during an interview back in May, “For lack of a better way to put it there are no ****heads.” Bergeron and Chara’s acts of will no doubt inspire the other guys in the room to play through pain and for one another. The 2011 and 2019 teams were reputed to have two of the tightest-knit rooms in the NHL. As fascinating as it is to discuss those displays of pure willpower (and it is), I have been asking myself if perhaps these events inspire a more tangible benefit than a bunch of guys that get along? Does the culture in the B’s dressing room directly affect the product they are able to put on the ice?
Looking at the deals that Peter Chiarelli and Don Sweeney have negotiated over the last few years, I think the answer is yes. There appears to be a trend in Boston of players taking “less than fair market value” in order to stay with the team. Boston is a great city with good schools, medical facilities and lots to do, but let’s face it, NHL players making millions will be able to get that in most cities. Bruins players truly enjoy coming to work every day, and it’s reflected in the “fair deals” they sign with the team.

This trend first started before Don Sweeney was named GM, with the two de facto leaders in the room, Chara and Bergeron. In 2010, Chara was in the last year of the five- year, $37.5 million contract that marked his departure from Ottawa for Boston. He came to an agreement on a seven-year, $45.5 million extension in October of 2010 that would set the tone for the rest of the guys in the room for years to come. When comparing contracts signed in different years (and with different cap ceilings) the key is to look at the percentage of the cap the deal eats up. Chara’s contract accounted for 11.64% of the cap at the time.
Next up was Patrice Bergeron. In July of 2013, after the Bruins made their second trip to the Finals, Bergeron signed an eight-year extension at $6.875 million per season that would make him a Bruin for life. This contract would take up 10.69% of the cap that year. Nearly seven million dollars and more than ten percent of the cap sounds like a lot until you look at deals for similar players. The closest comparison that year to Bergeron was the Anaheim Ducks captain, Ryan Getzlaf. The season before Getzlaf had 11g/46a (Bergeron had 22g/42a), which was a down year for him. Despite that, in March of 2013, he inked an eight-year deal for $8.25 million a season that accounted for 12.83% of the Ducks total cap space. A little more than a two percent difference doesn’t sound like a lot until think about the other 21-22 players on the team that are going to want a few more percentage points on all of their deals (because that’s what the team leaders did).
Another veteran that signed a long-term extension in 2014 was center, David Krejci. While his six-year, $43.5 million contract was for a slightly higher AAV ($7.25m) then Bergeron’s, it didn’t take effect until 2015-16. In the interim, the cap went up, and as a result, Krejci’s deal was actually a slightly lower percentage to the cap than Bergeron’s (10.51%). So, now it’s the 2016 offseason, Sweeney is the GM, and the Bruins have three of their key (and most influential) veterans locked up on long-term deals at very reasonable money. Whether it was intended to do this or not, the effect of having those three Cup-winning leaders locked up was to create an artificial ceiling. Combine that with the personalities of those guys and the culture in the room and what happened next should not have been much of a surprise in hindsight.

Brad Marchand was in the last year of his four-year, $4.5 million per deal and B’s Nation was worried. Marchand was coming off career highs of 61 pts and 37 goals. There was talk of an $8m contract, not being able to afford the controversial wing, and potentially trading him, rather than losing him for nothing to free agency. This went on all summer, and all through camp, until the last week of September. At that time Sweeney and Marchand announced an eight-year deal for $49 million (8.39% of the cap) that would likely keep Bad Brad in Boston for the remainder of his career. He has done nothing but make that deal look like a bargain since. His point totals the last three seasons are: 85 pts (39 goals), 85 pts (34 goals), 100 pts (36 goals). Many believe Marchand’s contract to be the best value in the league.
Fast forward to the following summer. The Bruins returned to the playoffs under Bruce Cassidy, who replaced Claude Julien with 27 games left in the season. They were eliminated in the first round, but optimism reigns. The team has a new coach and an exciting young wing in David Pastrnak who produced 70 points, including 34 goals. The only thing more captivating than Pasta’s scoring ability was his gap-toothed smile and Bruins fans adored him. There was one problem. Pastrnak had his breakout season in the last year of his ELC. To most fans, this meant that he would command a big salary that would put a strain on the salary cap. I guess we should have known better by this point? After several months of angst and speculation, in September of 2017 Pastrnak signed a six-year deal for $40 million ($6.66m per year, 8.89%). In the two seasons after, he has 73 regular-season goals and 161 points. Another deal that has some fans referring to the Bruins GM as “Sweenius” for his team-friendly extensions.
It seems like every offseason, there are contracts that need to be negotiated, and this year was no exception. Three young regulars: Danton Heinen, Charlie McAvoy, and Brandon Carlo were all coming off their ELC’s and needed new deals. After the long postseason run, and loss in the Finals, fans were cranky and needed something to complain about. The dialogue was that there was no way Sweeney could sign his three restricted free-agents with David Backes’ deal still on the books, limiting him to roughly $12 million to work with. It would turn out that all the gnashing of teeth and stress were for nothing. The solution would come in the form of three “bridge” deals. Heinen signed first, two years, $2.8m per season. McAvoy was next and he came in at $4.9m for three years. That left only Carlo, who ended up at $2.85m for two years. A Top-9 forward and two Top-4 defensemen for less than $11 million. Who would have thought it possible?

Charlie McAvoy and Brandon Carlo will count a little over $7.7 million against the cap in 2019-20.

Bruins, per CapFriendly, still have $1.15 million in cap room.
Can’t say I expected that when looking at the cap situation back in June.
— Conor Ryan (@ConorRyan_93) September 17, 2019

The thing that makes all of this even more delicious is that the Bruins main division rival du jour, the Toronto Maple Leafs, had their own high-profile RFA to sign. Leaf wunderkind Mitch Marner was coming off three 60+ point ELC seasons, culminating in last season’s 94 point effort. He ended up signing a six-year deal for more than $65 million ($10.89m per, 13.37% of the cap), which was significantly more than any of his RFA peers. I am not saying that Toronto has “bad” guys in their dressing room, but the leaders on that team have not taken “team-friendly” deals, and you can see the trickle-down effect with a lot of their contracts.
It started with John Tavares. He signed in July 2018 to the tune of $77 million (7 years, $11m AAV, 13.84% of the cap). Then restricted free agent William Nylander held out until December, missing the first two months of the regular season. On the last day of eligibility to play in the 2018-19 season, Nylander inked a deal with the Leafs worth $45 million (6 years, $6.96m AAV, 12.93% of the cap). After those two contracts, can you really blame Matthews and Marner for wanting their piece of the pie? Matthews signed his extension in February of 2019. It was a five-year deal worth almost $58.2 million ($11.63m AAV, 14.63% of the cap) that will make him an unrestricted free agent at the ripe old age of 28.

Obviously, you have to take into account that the league has changed over the last few years, and also the ages of the players involved. Even taking those factors into consideration, the difference between the paths the two teams have taken is striking. Toronto’s top four forwards account for more than $40 million, or roughly half the cap. Boston has its top four forwards signed for a total of less than $27 million. Each one of the Leafs forwards has a percent-to-cap number of about four-to-five percentage points higher than the comparables in Boston.
I realize that there are a lot of numbers involved in what I have been talking about and that the salary cap can be a very confusing topic of discussion. That said, if I had to boil it all down to a single overriding idea for the reader to take away from this article, it would be that the culture in the Bruins dressing room has had a very tangible and measurable effect. In addition to being good in the room, Bruins veterans have been willing to take less money to enable Bruins management to keep the core of the team together. It started about five or six years ago and continued into this past offseason. Next year Don Sweeney will have roughly $24 million in cap space, and he will have to make decisions on players like Krug, Coyle, DeBrusk, and Grzelcyk. It will be extremely interesting to see if the unique culture in the Bruins dressing room influences these players to be reasonable in their salary demands so the band can stay together. Only time will tell.

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